Scotland: Minimum pricing rejected
11 November, 2010
The trade has welcomed the Scottish Parliament’s decision to reject minimum pricing. This was the final time in which MSPs could vote to decisively keep minimum pricing out of the Alcohol Bill. The Scotch Whisky Association (SWA) has consistently argued that minimum pricing would be illegal and ineffective in addressing misuse, whilst significantly damaging one of Scotland’s key industries.
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Comment
Ben Branson
Ben Branson: Why non-alcoholic pricing is right
The pricing structure of non-alcoholic spirits has a high level of elasticity - there’s already a broad spectrum of price points which consumers are trying to navigate.
